SAN
DIEGO, CA – October 20, 2009 -- Javo® Beverage Company, Inc. (OTC BB: JAVO), a
leading provider of premium dispensable coffee and tea-based beverages to the
foodservice industry, today announced that it will be introducing its on-demand
hot coffee system and adding a variety of new products to its innovative line
of cold dispensed beverages for convenience retailers at the National
Association of Convenience Stores Show (NACS). NACS is taking place Oct
21-23 at the Las Vegas Convention Center in Las Vegas, Nevada.
At NACS, Javo will debut several new solutions for
association members that own and operate more than 140,000 convenience stores
in the United States.
In the hot beverage category, Javo will demonstrate its “on-demand” system for
serving endless cups of fresh, brewed coffee. This industry innovation
allows coffee preparation as needed with the benefits of dramatically improved
coffee quality throughout the day, the elimination of waste from holding
prepared coffee, and the freeing of employees to deliver better customer
service. Several new specialty blends will be available for sampling
including: Roast Master Select, European Roast, African Highlands, Rainforest
Blend and 100% Organic Peruvian. In addition, Javo will feature Vanilla
Crème, Hazelnut and Harvest Spice flavored coffees.
Always at the forefront of consumer trends, Javo will
also be introducing a new line of fortified nutrition shakes, packaged for
foodservice beverage equipment. Tapping into increasing demand for
functionally beneficial, non-carbonated beverages, Javo has formulated a
Vanilla Crème Shake with 33% of recommended daily allowances of essential
vitamins and minerals, the perfect solution for mobile, on-the-go consumers.
The Company is also introducing Orange Mango Immune Boost, a citrus beverage
boosted with a package of functional supplements intended to boost immune
systems.
To assist convenience retailers in capturing a share
of the booming premium tea category, Javo has also introduced a new super
premium, fresh-brewed tea program available in convenient 32 ounce packages.
These beverage concentrates may be mixed with eight parts water to make a
variety of specialty, premium iced teas, including: Passion Fruit Black,
Mandarin Rooibos, Hibiscus Pomegranate, and Lemon Lime Sencha.
In addition, Javo will be showing new seasonal flavor
extensions to its industry leading line of iced coffees, including: Pumpkin
Spice Latte and Mocha Mint Latte. Iced coffee is now well established as
a mainstream beverage category in foodservice and has become a powerful new
alternative to carbonated soft drinks. Industry servings have averaged more
than 20% annual growth since 2005. Javo will be exhibiting these and other
products at booth number 375.
“Retailers have been moving rapidly to bring beverages
that have become main stream in specialty coffee shops to their fountain
beverage departments where they can ring incremental sales and high profit
margins per drink. Javo is well positioned and experienced at helping
retailers make profitable innovations to their beverage menus,” stated Gary
Lillian, Javo President. “Consumer expectations for coffee and for healthy
alternatives to carbonated soft drinks have been elevated in recent years and
Javo will be demonstrating to retailers at the NACS show how they can satisfy
this demand without the addition of expensive and labor intensive barista
equipment to their stores. By providing a high-quality, convenient, and
cost effective line of products, we have cultivated a diverse customer base with
over 12,000 dispensed beverage locations.”
About
Javo® Beverage Company, Inc.
Based in Vista, California, Javo® Beverage Company
(OTC Bulletin Board: JAVO) is an innovator and leader in the manufacture of
coffee and tea-based dispensed beverages, drink mixes and flavor systems. The
company has successfully commercialized a proprietary brewing technology that
yields fresh brewed coffees and teas that are flavorful, concentrated and
stable, with broad applications in the foodservice, food manufacturing and beverage
industries. For foodservice operators, Javo makes it possible to serve great
tasting hot coffees and cold specialty coffee beverages from convenient
dispenser-based systems. Javo also assists food and beverage processors
seeking authentic and robust coffee and tea flavors through its development and
supply of customized ingredients for packaged foods and ready-to-drink
beverages. The company supplies a growing list of national and international
foodservice operations, specialty coffee retailers, restaurant chains and food
manufacturers. For information about Javo Beverage Company, please visit
www.javobeverage.com.